How Hyundai is Adapting to Changing Consumer Preferences in India: A Study
Hyundai is one of the top 3 carmakers in India. Back when the automobile industry was dominated by the (then) government-backed Maruti Suzuki, this Korean company came without any warning and took the market by storm. It quickly gained credibility and success by endorsing celebrities like Shah Rukh Khan (Yes, the Santro was the cool …