With the Financial year ending on March 31, 2025, Royal Enfield reaches a major milestone of 1 million annual sales for the first time ever. The company reportedly sold 10,09,900 motorcycles over the last FY, which is an 11% increase compared to the previous financial year.
Royal Enfield reaches 1 million sales
Thanks to the brand’s diverse lineup of 350cc, 450cc and 650cc motorbikes, which have been well-received by the market, the demand for Royal Enfield bikes increased across both India and global markets, hence there’s a surge of sales in these 2 markets. Among the key stars, the Hunter 350 crossed 5 lakh units in total sales while the Super Meteor 650 crossed the 50,000 units in sales.
March 2025 was particularly strong for the brand with 1,01,021 units sold with a YoY growth of 34%. This increase in sales was driven by consistent demand across both domestic and international markets.
Furthermore, Royal Enfield got the highest ranking in the 2025 J.D. Power India two-wheeler initial quality study, with RE owners rating their bikes as the most reliable in their segment. With the demand still rising, the future seems brighter for the brand, and it is currently working on bringing in more motorbikes across different price categories.
RE recently (and aggressively) expanded its lineup with the launch of the updated Classic 350, Guerrilla 450, Bear 650 and Goan Classic 650. Each model brought their own character and performance for different types of riders.
For instance, the Classic 650 Twin brings in the sweet retro cruiser styling while the Bear 650 gets its aesthetics from the 1960s’ scramblers.
To further expand its global footprint, Royal Enfield set up a CKD assembly plant in Thailand and a manufacturing plant in Bangladesh. The Scram 440 was also debuted a while ago, while the factory custom programme for the Classic 350 opens up the stage for new modification possibilities for buyers. The brand known for its old-school aesthetics is now also looking to enter the electric bike phase with an electric version of the Himalayan and the Flying Flea.
B Govindarajan, Managing Director of Eicher Motors & Chief Executive Officer of Royal Enfield, stated that this year has been an extraordinary one for the brand and crossing the million mark in annual sales is its highest ever, which is a testament to the brand’s growth.
